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Read e-book online Campaigning for President 2008: Strategy and Tactics, New PDF

By Dennis W. Johnson

ISBN-10: 0415803748

ISBN-13: 9780415803748

In this crucial and well timed quantity, Dennis W. Johnson has assembled a good staff of political technology and political journalism students and veteran crusade experts to check the main intriguing presidential crusade in reminiscence. Campaigning for President 2008 makes a speciality of the recommendations and strategies utilized by the presidential applicants, the recent voices and new thoughts used to generate aid and convince citizens, and the actions of outdoor pursuits attempting to impact the end result. The skilled staff of individuals clarify how Obama triumphed within the primaries and the way Clinton fell brief; and the way McCain got here again from the politically useless. during this attention-grabbing account, the authors research the bright strikes, the errors and miscalculations, and the tug of forces over which neither crusade had control.

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Four years later, John Kerry’s J. J. Dinner speech was the beginning of his comeback in Iowa. 22 Kennedy Endorsement On February 27, Senator Ted Kennedy, one of the lions of the Democratic Party, his niece Caroline Kennedy Schlossberg (daughter of John F. C. At a boisterous rally that was rich in symbolism, the elder Kennedy declared that the torch of the Kennedy presidency was now passed to a new generation, in the hands of Barack Obama. 23 Obama’s Philadelphia Speech on Race After Clinton and Obama had established themselves as the two frontrunners on Super Tuesday, and Obama had run off his eleven-state winning streak through the Wisconsin primary, the Democratic campaign for the nomination went into a long five-week period with few events on the delegate selection calendar, leading to the crucial Pennsylvania primary.

Simply put, branding is defining, or redefining, a candidate or a party. 40 McCain tried to reshape the Republican Party image at the convention by emphasizing that it was the party of change. But “change” had already been successfully co-opted by Obama, who consistently and seamlessly integrated change into the flow of the campaign. Obama had a natural advantage. He had, according to Keith Reinhard, the former chairman of the public relations firm DDB Worldwide, three desirable qualities: “New, different, and attractive.

25 By running effectively as an incumbent who touted the success of the administration of her husband, the Clinton campaign was constantly looking backwards when it needed to be looking ahead. The campaign also failed to understand the significance of caucus states and the “horse-trading” aspects of those states. Organizing and using resources in those states gave Obama a decisive advantage in caucus states, beginning in Iowa. Clinton also failed to develop a long-term strategy. Her team only planned through Super Tuesday on February 5; their poor financial management and the reliance on traditional fundraising methods left them flat-footed in the days after Super Tuesday, up against a fundraising juggernaut fueled by the Internet that Obama had assembled.

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Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques by Dennis W. Johnson

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