By Bradford Vivian
By way of elaborating upon pivotal twentieth-century experiences in language, illustration, and subjectivity, Being Made unusual reorients the examine of rhetoric in response to the discursive formation of subjectivity. the writer develops idea of the way rhetorical practices identify social, political, and moral kin among self and different, person and collectivity, stable and evil, and earlier and current. He produces a unique method that analyzes not just what a person says, but additionally the social, political, and moral stipulations that let her or him to take action. This e-book additionally bargains worthy moral and political insights for the examine of subjectivity in philosophy, cultural stories, and significant conception.
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Extra resources for Being Made Strange: Rhetoric Beyond Representation
It is occasion, rather, to afﬁrm the rhetorical formation and transformation of being—being remade and made strange as it bristles forth out of the dissolution of the familiar. Part I Beyond Representation Chapter 1 The Subject and Object of Representation To date, both philosophers and rhetoricians have only superﬁcially explored the potentially profound signiﬁcance of rhetoric to contemporary reﬂections on the nature of language, reason, and human being. Newton Garver posits that the philosophical study of language in the twentieth century has followed what he calls “two distinct ﬂurries” (1973, xii).
In order to surpass that ontology, however, one must ﬁrst understand its guiding principles and its largely unrecognized signiﬁcance to rhetorical study. Rhetoric has always been deﬁned according to the ideal of a knowing and speaking being that personiﬁes the fundamental values of the metaphysical tradition. Accordingly, in the next section I note the dominant objectives of that tradition and explain how they conform to processes of representation. This review of the metaphysical system also documents modern philosophical developments that threaten to transform that system by assigning unconventional value to the category of representation, thereby inaugurating a new understanding of the relationship between speech and human being.
Friedrich Nietzsche, Twilight of the Idols 38 Being Made Strange In The Order of Things (1994b), originally published in 1966, Michel Foucault presents a historical and discursive, instead of metaphysical, account of representation. He scrutinizes the ways in which individuals throughout successive periods of early modernity thought and spoke of life, labor, and language, or the ﬁelds of knowledge and experience that would become known as biology, economics, and linguistics. He thereby investigates the institutional and intellectual developments by virtue of which recent Western culture embraced representation as its organizing principle of knowledge, discourse, and, subsequently, human being.
Being Made Strange: Rhetoric Beyond Representation by Bradford Vivian